Voice Search Optimization - What is it?

 The rise in sales from applying voice search is expected to reach $40 billion in 2020. If you are having your business and haven’t invested yet in voice search optimization for your business, you’re indeed missing a prime opportunity to generate revenue for your company.

But now the question that arises here is what is voice search optimization? Let’s take a look at the details.

 

Voice Search Optimization

Voice search optimization is the technique of optimizing your web pages to make them easily appear or accessible in voice searches. When you optimize for voice search, you optimize for the method people conduct verbal searches. Voice search optimization imparts you the chance to have your pages and content read out loud by a voice search device.

The Voice search technique works perfectly by reading the result that is pulled in the featured snippet, which is in place zero. So if you ask a question to your voice assistants like that of Siri, Google Home, Amazon Echo, and many others, they will be simply applying and utilizing the data in the featured Snippet to resolve your inquiry. For people who use a desktop, voice search is less common, or we can say that technology needs further improvement in order to access the voice search option. But availing position zero has other merits for both types of business-to-business and business-to-consumer organizations. Once obtained, your web portal will gain the following important merits for mobile as well as desktop searches.

•        Enhanced click-through rate

•        Escalated traffic

•        Better brand visibility

 

How will you optimize your voice search?

Voice search technique is typically explained by questions or queries, your content requires to be able to fit this need. Read the below lines carefully.

 

 

 

So, the question arises here is how will you optimize for voice search?

Check the below-mentioned factors thoroughly:

1.       Make use of natural-sounding language.

2.       Form queries in question modes.

3.       Provide brief answers to questions.

4.       Target long-tail keywords.

5.       Think about users, how they interpret things.

6.       Focus on action queries.

7.       Focus on your local SEO scheme.

8.       Make sure your website is fast, mobile-friendly, as well as secure.

9.       Make certain your Google My Business profile is fully accomplished.

 

Why do you need to opt for voice search optimization?

As per search engine giant “Google”, voice search is the most fastest-growing technique of conducting an online search. So, as voice search continues to grow in popularity, voice search optimization is no longer a trend – it has become a necessity. Around thirty percent of all Google searches, each day utilize voice commands. So, if you have yet to jump on the voice search optimization bandwagon, then you are likely missing out on valuable traffic to your website.

The value of Voice Search Optimization also expands beyond smart devices and virtual assistants. This is so because voice search results are generally conferred from featured snippets, to occupy the prime or top spot on search engine result pages. When your business’s content ranks for a featured snippet, not only will it be utilized as a voice search result, but you will also gain precious traffic from popping up first when users conduct traditional Google searches.

 

 

 

Certain differences between SEO and VSO

SEO stands for Search Engine Optimization and VSO represents Voice Search Optimization. Search Engine Optimization or in short SEO  is indeed an effective method to boost your business’s visibility on search engine result pages. It utilizes keyword research, content development or creation, as well as optimization to ensure that your website can be found easily by internet users.

At its core, Voice Search Optimization is SEO for voice. Moreover, a key aspect that specifically differentiates the two features is how users are searching. Through a traditional online search, users often type specific keywords or fragmented questions. Voice searchers, on the other hand, ask comprehensive questions utilizing natural language. Therefore, Voice Search Optimization requires a totally different approach than a traditional SEO to yield maximum results.

So, if you are now willing to focus on your business what you need to highly focus on is Voice Search Optimization. As Voice Search Optimization is the near future that you cannot avoid.